Market Analysis and Market Entry
Market and competition analysis
Would you like to conquer a new market or check whether the country, region or industry offers enough potential for your projects?
We will support you in the implementation of market and competition analysis and find out where the greatest opportunities exist for your plan.
This applies in particular to non-German companies (foreign companies) aspiring to enter into the German market.
The applicable legal and economic requirements are assessed (certifications, ISO, EU, DIN standards) which are applicable or are the norm on the German market and in the respective branch. In addition, an assessment of the level of competition and the main competitors is carried out.
Market Entry Strategies
Developing the strategic direction for your company to take the measures to lasting success on the German market and in the respective branches.
Prior market and competitive analysis build the basis for a successful market entry strategy.
The implementation of the measures adopted to attract customers is then often complemented by operational sales support (acquisition).
Andreas Kreikle, SellingPoint Consult